THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CULTURE

ВЛИЯНИЕ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА НА КУЛЬТУРУ

Сохацкая Александра Владимировна

студент, факультет иностранных языков, Донецкий государственный университет,

РФ, г. Донецк

Липанова Полина Константиновна

Научный руководитель, старший преподаватель, магистр лингвистики и филологии, Донецкий государственный университет,

РФ, г. Донецк

ABSTRACT

This research paper explores the profound influence of artificial intelligence on various aspects of culture, including language, art, literature, music, and media. The rapid development and integration of AI technologies are transforming the way we create, communicate, and perceive cultural phenomena. To gain a deeper understanding of how society perceives these changes, a survey was conducted among the students of Donetsk State University, examining their usage of artificial intelligence tools and their opinions regarding its impact on culture. The results indicate that AI is widely used in education, entertainment, and daily life, and opinions about its cultural effects are divided. As AI continues to evolve, it is crucial for policymakers, creators, and users to understand its implications and establish responsible frameworks for its use.

АННОТАЦИЯ

В данной научной работе исследуется глубокое влияние искусственного интеллекта на различные аспекты культуры, включая язык, искусство, литературу, музыку и средства массовой информации. Стремительное развитие и интеграция технологий ИИ трансформируют привычные способы коммуникации и восприятия культурных явлений. Для более детального изучения того, как общество относится к этим изменениям, среди студентов Донецкого государственного университета был проведен опрос, посвященный опыту использования инструментов искусственного интеллекта и оценке их влияния на культуру. Результаты показывают, что искусственный интеллект широко применяется в образовании, индустрии развлечений и повседневной жизни, однако мнения о его воздействии на культурную среду остаются неоднозначными.

В условиях непрерывной эволюции ИИ законодателям, авторам и пользователям крайне важно понимать возможные последствия его внедрения и вырабатывать этические и правовые механизмы для его ответственного использования.

Keywords: artificial intelligence, cultural impact, large language models, deepfake technology.

Ключевые слова: искусственный интеллект, культурное влияние, большие языковые модели, дипфейк технологии.

Today, Artificial Intelligence is everywhere: from advertisement, books, music, social media to the language we hear every day.

But what is artificial Intelligence? According the authors of the book «Artificial Intelligence: A Modern Approach», artificial Intelligence refers to the capability of computational systems to mimic human intelligence through tasks like reasoning and learning. [7]

While the term itself was coined by computer scientist John McCarthy in 1955, the core idea of artificial intelligent is not new. Even in ancient times there were myths and stories that mentioned inanimate objects having a consciousness. One of the most famous examples of it is in Pygmalion, a Greek myth about a sculptor who falls in love with his own creation, a statue that is later brought to life by Aphrodite. [6]

This myth later inspired Bernard Shaw to write a play about a professor that made a refined lady out of a poor flower girl named Eliza. In 1966, the first chatbot was named after this character. Developed by MIT researcher Joseph Weizenbaum, ELIZA was not made to really understand human speech, instead, it just used pattern recognition to mimic a conversation. The most famous script it used was called «DOCTOR», and it was created to imitate a Rogerian psychotherapist, who encouraged patients to explore their feelings by reflecting their words back to them. [12]

Even though users were aware that they were conversing with a computer, many still felt a sense of being understood and supported by the program. This phenomenon, often referred to as the "ELIZA effect," describes how people tend to ascribe human-like comprehension to machines based on their surface-level interactions. [5]

Since ELIZA, chatbots and artificial intelligence went through many changes over the years. Now, artificial intelligence is used in fields like healthcare, finance, education, marketing, media and many more, but in this project, we are going to focus on the effect artificial intelligence has on culture and cultural expressions like language, art, music and literature.

1. Language

Language is an important part of our cultural identity. It shapes the way we think and perceive the world. But recently, artificial intelligence started affecting the way we speak.

A study that analyzed more than 700,000 hours of video and podcasts detected an increase in words like «delve», «comprehend», «boast», and «meticulous», that are commonly used by Large Language Models like ChatGPT. The researchers suggest that this influence can lead to a «cultural loop», where cultural traits circulate between humans and machines in both directions. [13]

It has been hypothesized, that since a lot of content moderators are from Kenya and Nigeria, where the word «delve» is much more commonly used, it influenced LLM’s vocabulary. [2]

According to a 2025 research paper, common linguistic characteristics of artificial intelligence include much less linguistic diversity that human written text, more repetition of the same words and expressions, increased use of emojis, more inclusion of the modal verbs, conjunctions, and prepositions like by, with, and for. It has also found that AI is appears much more neutral than human written text. [11]

Common traits of artificially generated text include excessive use of m-dashes, bullet points, sentence structures like «It’s not just X, its Y».[9]

Nevertheless, detecting artificial intelligence can still be very challenging. In fact, a study found that even experienced linguists’ struggle to distinguish text made by artificial intelligence from human-made text. [1]

These findings show a need for regulations and mandatory labeling that make it clear whether the text was written by artificial intelligence or not. Such measures are essential to ensure transparency in communication and to protect the unique, diverse qualities of human cultural identity from being homogenized by algorithmic patterns.

2. Visual arts

Generative AI has become a popular tool for image creation, but since it is trained on billions of human-made pictures, its originality is often questioned. Many artists argue that AI replaces human creativity and threatens job opportunities. This has made copyright a critical issue. In March 2026, a US Supreme Court decision confirmed that only humans can be considered authors of copyrighted works, meaning AI cannot hold rights on its own. This ruling ensures that artists retain ownership and control, even when using AI tools. [3]

The findings of a 2023 survey indicated that participants generally held less favorable views of integrating AI into the arts and cultural sectors compared to industries like healthcare and real estate development. [4]

One notable issue is that artificial intelligence is being used to create deepfakes, which is a technology dedicated to making highly realistic facial images and videos. This technology can be used to spread false new and invade people’s privacy These issues underscore the urgent need for responsible development and regulation of such technology to prevent misuse and protect individuals and society as a whole. [8]

In summary, public opinion about AI's role in art remains mixed. Many people appreciate AI's potential but also express concerns about its impact on human creativity and job opportunities. As AI continues to develop, balancing technological advancement with societal and ethical considerations will be essential to ensure that creativity and originality are properly valued and protected.

3. Literature

The integration of AI into literature remains a deeply divisive issue. A survey of 1,200 authors reveals that while 45% have adopted generative AI to assist their work, 48% refuse to use it. For those hesitant, ethical concerns are the primary barrier (84%), followed by a preference for manual creation and skepticism regarding AI’s quality. Transparency is also a significant concern: 74% of authors who use AI choose to keep it a secret from their readers. Among the few who do disclose their use of technology, most do so via social media or personal blogs. [10]

In conclusion, while AI offers significant potential, concerns about authenticity and ethics continue to shape the industry. Balancing these perspectives will be crucial for the future of authorship and artistic integrity.

4. Music

AI is now essential to the music industry, with 67% of professionals using it as a "co-pilot." According to Yandex (BandLink), most musicians adopted these tools within the last year, primarily for visual content (47%), musical drafts (26%), and promotional management. [14]

Key benefits include process optimization, budget savings, and lower barriers for beginners. However, 28% of artists remain skeptical due to technical errors. Ultimately, while AI is effective, it remains inherently repetitive. Because it "remixes" existing patterns rather than creating a new cultural code, human involvement remains the sole source of true authenticity.

5. Research

To further expand on the topic of cultural impact of artificial intelligence, we decided to conduct our own research among the students of Donetsk State University.

The result showed that 100% of all responders have used artificial intelligence before, among them 45% answered that they use artificial intelligence every day, 45% answered that they use it a few times a week, and 10% answered that they use it once a week.

Most of the students (85%) use artificial intelligence in education (to help with assignments or studying), and 60% use AI while searching the internet. 40% of the responders also use AI in everyday life, (smart home devices like Yandex Smart Speaker) and 40% of the responders use it to generate images, video and audio. 35% of the responders use AI as a virtual conversation partner or a therapist, and 30% of the responders use it in the professional sphere for enhancing work efficiency.

When asked about the influence of artificial intelligence on culture in various fields such as music, visual arts, literature, media and communication, 45% of the responders think that artificial intelligence has a negative impact on culture, 25% think that it has a positive impact on culture, 5% think that it does not impact our culture and 25% of the responders found the question difficult to answer.

In conclusion, the data clearly shows that artificial intelligence is deeply integrated into various aspects of our lives, especially in education, internet searches, and daily activities. A substantial number of respondents recognize both the positive and negative influences of AI on culture, with nearly half perceiving it as having a negative impact. This indicates that AI is not only changing how we live and learn but also shaping our cultural landscape, including language, music, visual arts, literature, and media.

As we can see, artificial intelligence has an impact on culture and society as a whole. This influence will only grow, so it is critically important to regulate the use of AI through labeling and restrictions on its deployment.

As AI continues to evolve, it is crucial to establish responsible frameworks, including proper labeling and restrictions, to mitigate risks such as misinformation, privacy invasion, and the erosion of trust. Ultimately, ensuring that AI development aligns with ethical standards will be vital in preserving the integrity and diversity of our cultural landscape.

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