INNOVATIONS IN THE HOTEL AND RESTAURANT BUSINESS

The hotel business plays an integral role in the formation of the economy and business [1, p. 1]. At this stage, the hospitality and tourism sector is the most vulnerable to competition. The number of tourists is growing every year, and, consequently, there is a great need to accommodate guests in hotels with an appropriate level of service [2, p. 208-211]. Hotels have to fight for the customer, competing in the level of service and in the range of services provided.

In this paper, we will understand in detail and give a description of the main innovations in the hotel and restaurant sector. Let's analyze the main innovations in the world's hotel chains. Let's conclude: — Why do we need innovations in the hotel and restaurant business? The development of innovative technologies in the hospitality industry is growing rapidly. Specialists in the hotel industry are tasked with attracting as many regular customers as possible, while making a profit from these services, as well as winning regular customers for themselves. It is almost impossible to achieve such tasks without the introduction of innovative technologies. Competition for each guest requires hotels and inns to improve in technology [3, p. 200].

In this paper, we will understand in detail and give a description of the main innovations in the hotel and restaurant sector. Let's analyze the main innovations in the world's hotel chains. Let's conclude: — Why do we need innovations in the hotel and restaurant business?

The development of innovative technologies in the hospitality industry is growing rapidly. Specialists in the hotel industry are tasked with attracting as many regular customers as possible, while making a profit from these services, as well as winning regular customers for themselves. It is almost impossible to achieve such tasks without the introduction of innovative technologies. Competition for each guest requires hotels and inns to improve in technology [3, p. 200].

The hotel business in Kazakhstan is at the origins of the path of improvement, and the demand for hotel services remains fully unsatisfied, hospitality and tourism enterprises face the need to fight for the client. In accordance with the cyclically changing life, any hotel company is forced to change, becoming the organizer of innovative processes. These stages should not proceed rapidly, they must be carried out consistently within the framework of the developed strategy of the enterprise [5, p. 108]. Modern innovations in the hotel and restaurant sector will be described in detail below:

1) Information technology: today computers have absorbed our lives, we can no longer imagine how it is to live a day and not check email or not watch the news on the Internet. In the hotel and restaurant sector, the importance of innovative processes is explained by the fact that modern computer technologies make the hotel service process faster. For example, at the reception desk there are computers with programs for quick registration and check-in of guests in the room, as well as printers, faxes and scanners. In restaurants or bars in hotel complexes, there are convenient programs for driving in an order and calculating with guests, for example (R-keeper, Micros).

2) The current trend is to attract guests to restaurants, to show a fan show, when in front of an astonished audience, the chef masterfully creates some kind of signature dish. But no matter how fascinating the performance, not everyone likes it. Technological progress has also offered heat-innovations of the restaurant business: cameras are installed in the kitchen next to the chef's workplace, and only those visitors who are interested in it watch his actions on the monitor on the table.

3) Interactive menu — allows restaurant guests to make an order themselves, which is quite a convenient process. The guest does not have to wait until the waiter is free and can approach him. Based on public opinion, customers like this innovation in the work of most catering companies. while waiting for an order, you can play games, read the news, watch articles on the Internet.

4) The invention of the QR code-a two-dimensional barcode - has opened up new unlimited opportunities for online interaction between companies and consumers. In a small bright square maze of a QR code, you can use your smartphone to scan all the well-known innovations of the restaurant business [6, p. 200]. In a bright square, you can scan the history of the restaurant, the origin, age, authorship of unique interior details and paintings, as well as the menu of dishes and drinks.

5) An interactive bar, which is an infotainment system built into the bar counter, has become a fairly popular innovative technology. In fact, we are talking about an interactive screen that serves to display video effects, the nature and intensity of which are dictated by the presence of objects on the counter and human behavior. The technology does everything to entertain the client and keep him at the bar for as long as possible.

6) Creating special applications for the restaurant will require larger costs (you will need to at least pay for the programmer's work), but at the same time the owners will not need to purchase any equipment themselves. The application can be downloaded from any available sources into the visitor's gadget, and with its help he will be able to book a table, choose a wine or other drink, learn about new products. In some cases, such applications can be built in game mode [7, c 300].

Let's bring innovations in international hotel associations:

1) For example, the hotel holding "Starwood Hotels and Resorts" offers its guests to become a member of the program "Starwood Preferred Guest (SPG) Program for Starwood guests. Members of this program receive points and additional services at the Westin, Sheraton, St. Regis, Luxury Collection, W Hotels and Four Points hotels — in more than 740 hotels in 80 countries.

2) In order to meet the needs of VIP clients, the Sheraton network has developed an Airport Hotels program at nine European and four American airports. This innovative program includes a "Kitchen by biological clock", developed by the best chefs of the network and nutritionists in order to overcome the negative effects of flights, "Rooms for rest during the day", which can be booked for half the price, while using the same facilities as during your stay at the hotel. In addition, customers are provided with a "Transit Survival Kit", which includes personal items, and, of course, laundry and dry cleaning services.

3) Two types of telephone are installed in the rooms of the Baltschug Kempinski Moscow Hotel: a fixed telephone that provides communication within the hotel, city and international communication. However, there is also a radiotelephone, which can be used not only in the room, but also in a restaurant, wellness center and other public areas where regular mobile communication may not be available. If the guest is not in the room, the call automatically switches to the radiotelephone.

4) The Regent Berlin Hotel offers a special kind of shopping without leaving your room, guests can buy men's and women's clothing from the Boss collection. This type of service is primarily focused on business guests who can receive an invitation to a reception, party or concert at any time, and not have a suitable image at the same time.

5) The St. Regis network offers its guests a new service: wireless communication with the service staff. Thus, the company will provide guests with maximum care and a detailed solution to emerging problems. Personal butlers in the St. Regis network perform a variety of functions: they meet and escort guests at the airport, book a table in a restaurant, a chair in a theater or a hall for a business meeting, help to disassemble and pack things, monitor the fulfillment of all special wishes of guests, and so on.

6) The American hotel "The SoHo Loft Hotel" uses a guest's fingerprint as a lock. To maintain confidentiality, fingerprints are removed every few days.

7) Nail dryers, outdoor temperature and humidity indicators, Internet radio for 300 stations and three lighting levels have been developed for the rooms of the Peninsula Hotels hotel. You can take the phone from the room with you by switching it to the 3G network when the guest leaves the hotel [8, from 203-208].

8) In many foreign hotels, the owners hold unusual exhibitions for their clients, for example, in the Peninsula Hotels hotel chain, they launched a mobile installation by Ivan Navarro, "Janet Echelman".

In this scientific study, it was revealed that there are two main options for improving competitiveness in the hospitality industry: The practice of using benchmarking technologies:

-Process;

-Comparative benchmarking.

Based on the above, it can be concluded that innovations in the hotel and restaurant sector are needed, first of all, so that the hotel can compete with competitors, since the service sector is very vulnerable to competition. Most guests are attracted by hotels with a good range of services. Especially innovations are needed for business tourists who simply cannot imagine their life without computerization and information technology.

Also, hotels should not forget that no matter what their innovations are, advertising plays a crucial role in attracting potential customers. The hotel must competently organize the PR activities of the enterprise, responsibly approach the creation of a website, printing advertising brochures and leaflets.

Summing up the above, we can say that this article reveals the essence of hotel and restaurant innovations, defines the basic concepts. This article provides examples of innovations of international hotel chains. The main methods of introducing innovations and ways to attract and retain potential customers are also detailed in detail.

References:

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