HUMAN CAPITAL MANAGEMENT IN THE CONTEXT OF DIGITALIZATION

ИСПОЛЬЗОВАНИЕ КАПИТАЛА ЧЕЛОВЕКА В КОНТЕКСТЕ ЦИФРОВИЗАЦИИ

Насретдинова Азиза Салаватовна

магистрант, факультет дизайна и программной инженерии, Казанский национальный исследовательский технологический университет,

РФ, г. Казань

Насретдинов Айдар Ильдарович

магистрант, факультет дизайна и программной инженерии., Казанский национальный исследовательский технологический университет,

РФ, г. Казань

Шайхутдинова Карина Азатовна

магистрант, факультет дизайна и программной инженерии, Казанский национальный исследовательский технологический университет,

РФ, г. Казань

ABSTRACT

Modern digital infrastructures and the development of digital communications are completely changing the worldview in terms of human resources management and organization as a whole. Companies of different spheres and volumes of business have switched to accelerated implementation of digital technologies, as it is required by the progressive development of civilization and society.

Human capital is recognized as an important factor in the development of modern economy, and to effectively manage human capital, it is necessary to select appropriate mechanisms and tools to solve problems and reduce the risks arising in the transition to the new conditions of modern business.

АННОТАЦИЯ

Благодаря современным цифровым инфраструктурам и развитию цифровых коммуникаций полностью меняется мировоззрение с точки зрения управления человеческими ресурсами и организации в целом. Компании различных сфер и объемов бизнеса перешли на ускоренное внедрение цифровых технологий, как того требует прогрессивное развитие цивилизации и общества.

Человеческий капитал признан важным фактором развития современной экономики, и для эффективного управления человеческим капиталом необходимо подобрать соответствующие механизмы и инструменты для решения проблем и снижения рисков, возникающих при переходе к новым условиям современного бизнеса.

Keywords: blockchain, innovation, company competitiveness, digitalization, human capital, economy.

Ключевые слова: блокчейн, инновации, конкурентоспособность компании, цифровизация, человеческий капитал, экономика.

Managers of the organization want the work to be done quickly, cheaply and qualitatively, and the main thing for the client is the content, the quality of service, i.e. emotional satisfaction, comfort of consumption. Causes leading to the loss of quality: low level of customer service; dissatisfaction with the quality of services provided; the possibility of errors leading to damage; due to low qualifications of staff. The digital transformation of the economy involves a change in the economic structure as a whole, the formation of more effective digital processes in management, internal activities, automation and robotics, introduction of virtual reality technologies, the Internet of Things, and other directions of digitalization of various spheres of life. The rapid development of digital technologies is confirmed by many processes, such as the improvement of megadata storage technologies, the development of smart cities with modern infrastructure, the introduction of new digital computer technologies, the digitalization of all spheres of society (electronic payments, electronic government, electronic tenders and procurement, electronic document management, etc.).

However, despite the rapid development of digital technology, human capital is the most valuable resource in today's economy. Since new technologies are created by people, in order to improve the efficiency of human capital management in any organization, it is advisable to use an ontrolling system, which will ensure planning and monitoring of all processes of the human capital life cycle, as well as interaction of structural divisions of the company to implement these processes.

It is possible to allocate five key functions of HR in the sphere of human capital management: determination of needs in human assets and investments in them on the basis of research of external and internal environment of the organization; development of the human capital investment strategy; selection of projects of investment into human assets; analysis and monitoring of the projects efficiency; making decisions on refusal from the existing unprofitable projects in favor of effective ones. For effective controlling in the field of HR it is important not only to implement the latest technologies, but also to create It is also necessary to build a business policy that takes into account regulatory requirements in the digital economy and considers both internal and external threats.1 external threats [1, p.3].

In the area of training, internal threats include insufficient skills in working with new and digital processes, and the need for additional investment in innovation. For example, nowadays the labor market is particularly relevant not only for professional skills (hard skills), but also for business and digital skills, possession of which is the basis for continuous development and a guarantee of being in demand in the rapidly changing preferences of the labor market.

Controlling with the use of digital technology intensifies the management activities of organizations and it helps to perform the following tasks: providing the management with clear and interactive reporting, analytical and forecast information, necessary for making prompt and strategic decisions; viewing a list of orders issued by the user and the user's orders to the system provides comprehensive analytical information processing and execution of interconnected forecast calculations; mobility and the ability to obtain key information from a single device; maintaining a calendar and displaying detailed information on scheduled events and appointments.

Thus, the digital transformation in the field of HR requires paying attention not only to the professional competencies of a specialist, but also to personal qualities, which include the level of emotional intelligence, flexibility and communication qualities, non-standard thinking, etc. Also with the development of the Internet of Things, artificial intelligence, cloud and digital technologies It is also important to take into account the ability to adapt to the rapidly changing conditions of the external environment, the mastery of competencies in digital technologies, as well as skills in processing large amounts of data.

Thus, the development of digital technologies requires a comprehensive change in human capital management. Examples of transforming the role of an HR specialist in view of the digitalization of HR processes abound, which speaks to the high importance of digital economy competencies. Controlling is actively used in various spheres of activity, including human capital management. Controlling in modern society in relation to HR management performs information, methodological and analytical functions of supporting the implementation of the latest technologies in the field of digitalization and assessment of the relevant personnel competencies.

References:

1. Observatory International. Digital Transformation and the impact on Marketing Organisation Models. 2020.