CRITERIA FOR CHOOSING COFFEE BY STUDENTS

ABSTRACT

The article analyzes the criteria for students' choice of coffee, reveals a brief background to the emergence of coffee

The results of the research, conducted by means of an online survey with the help of Google Forms service, are given.  The survey was conducted among the population of Belgorod.  The calculation of the sample was carried out with the help of the site allcalc.ru.

Keywords: Coffee, coffee selection criteria, coffee selection criteria.

Introduction

About forty percent of young people between the ages of 18 and 24 drink coffee every day. It helps students wake up for class at 8 a.m., combine school with part-time work, and more. And because coffee is healthy, it helps students do better in higher education, as follows:

1. Coffee helps retain information. Coffee stimulates the central nervous system and improves alertness, concentration, energy, memory and focus.

2. Coffee reduces depression. There is no doubt that studying in higher education is stressful, and that stress levels rise dramatically in the middle and final stages. But studies have shown that drinking coffee reduces depression. Coffee activates neurotransmitters that control mood, including dopamine and serotonin.

3- If a student already has anxiety, another form of caffeine should be tried.

Caffeine affects everyone differently. If the student suffers from anxiety and is taking medication for anxiety, he or she may need to get a dose of caffeine from a more natural form of caffeine, such as green tea. Caffeine can increase stress hormone levels and affect the balance of neurotransmitters. Even people with a high tolerance for caffeine can experience these symptoms if they are not careful with their intake.

Theoretical Analysis

Coffee grown around the world has its roots in the age-old legacy of ancient coffee forests on the Ethiopian plateau. Legend has it that Caldi, a goat herder, first discovered the potential of these beloved beans. The story goes that Kaldi discovered coffee after noticing that after he ate the berries of a certain tree, his goats became so energetic that they would not sleep at night.

The culture of coffee consumption dates back to the 11th century. It was then that coffee was first imported into Arabia from Ethiopia, where it was born. The Persians were delighted by the invigorating effect of this new "wine of Islam," because real wine was strictly forbidden to Muslims. The word "coffee" comes from the ancient Arabic "kahwah. In the second half of the 15th century coffee spread to the Arabian Kingdom via Mecca and Medina, and then reached Cairo in 1510. The Ottoman kingdom reached its peak in the first half of the 16th century. Coffee became increasingly important in Arabia, Asia Minor, Syria, Egypt and Southeast Europe. The first coffee houses were opened in Damascus and Aleppo in 1530 and 1532.

Empirical Analysis

We conducted a study of students' coffee selection criteria.

Chart 1. Answers of respondents to the question "Why do you drink coffee?

According to the answers of the respondents, we found that the main reason for coffee consumption by students is: for satisfaction, as well as to increase efficiency.

Chart 2. Answers of respondents to the question "What usually has the greatest influence on you when choosing coffee?

According to these answers, the respondents found that coffee has the greatest influence on students according to the following criteria: taste, price and brand.

Chart 3. Answers of respondents to the question "What brand of coffee do you prefer?"

According to the students' answers, most of the coffee they buy is: Jacobs, Moccona, Neskafe, etc. This choice is related to the popularity of coffee brands and their affordability in the price category.

Chart 4. Answers of respondents to the question "What coffee drink do you prefer?"

Students prefer the following drinks: Cappuccino, Americano, Latte, Expresso. It was also revealed that students like coffee in beans more than ground and instant coffee.

Chart 5. Answers of respondents to the question: What kind of coffee do you prefer?

References:

1. GOST R 52089-2003 Coffee. Terms and definitions
2. GOST R 52088-2003. Natural roasted coffee. General specifications.
3. Logvinchuk T.M. Prospects for the development of production of natural roasted coffee premium class on the example of coffee brand NADIN / T.M. Logvinchuk / / "Industrial policy in the Russian Federation. - 2013. - №10 - С.43-47